Mall of the Emirates, Dubaï, Emirats Arabes Unis P.O. Box 2623 Dubaï

Boucheron is the jeweller of light in the City of Lights. Maison founded in 1858 and established at the 26 Place Vendôme since 1893.

Company Overview

Dynastie familiale française fondée par Frédéric Boucheron en 1858, la Maison Boucheron a toujours fait preuve d’une excellence légendaire en haute joaillerie, joaillerie et horlogerie. Elle a séduit la clientèle la plus raffinée, telle que des écrivains, artistes, stars ou princes, l’attirant vers les créations les plus précieuses du monde. En 2007, Boucheron a été le premier joaillier à ouvrir sa boutique e-commerce en Europe.

A French family dynasty founded by Frédéric Boucheron in 1858, the House of Boucheron always demonstrated its legendary excellence in high jewelry, jewelry and watchmaking. It seduced the more refined clientele like writers, artists, stars and princes and attracted them to the world’s most precious creations. In 2007, Boucheron has been the first jeweller to launch its e-store in Europe.

It was when playing with a peacock feather that Frédéric Boucheron and his head jeweler were inspired to create the Point d’Interrogation (question mark) necklace: a jewel that is supple, light, and airy and gives a sense of freedom. An emblematic piece and a genius invention, it was designed without a clasp – a hidden spring system allows the necklace to curl around the neck like a feather. It was presented to the public at the Universal Exhibition held in Paris in 1889.

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