Luxury makes many statements – power, status, history, originality, sophistication & collectibles. With a heritage of over 30 years, Rose stands for the true essence of luxury possession signifying status, power & royalty.
Founded on January 11th, 1981 by Purnima Sheth, Rose began in a single, one room office as an establishment at Opera House, Mumbai that specialised in niche work for jewellers and retail stores, and personalised pieces for family and friends.
In 1984, Biren Vaidya, or BeeVee as he is fondly known, joined Rose as a , eager apprentice, training himself for two years to be a qualified artisan. With him at the helm of creative direction, the brand saw a strong shift in design difference and excellence brought to life through exquisite jewellery pieces and collections that became iconic to the brand and its exclusive clientele.