Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with 157 stores in 12 countries. It is the only ‘D’ certified World Diamond Mark authorized diamond retailer in the GCC region. Pure Gold Jewellers is a recipient of the “Best Service Performance Brand” award in the large business category for five years – 2007-2008, 2008-2009, 2009-2010, 2011-2012, 2012-2013 2014-2015 and 2017-2018 – under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development. The company also topped in the ‘Best Customer Service’ category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.